In print.
In conversation.
A shelf of stories about the work,
the thinking, and the person behind it.
“Retail Media Is An Afterthought For Most CPG Brands. That’s Why Good Peeps Exists.”
A feature on the opportunity that inspired Good Peeps—and the brands building alongside us.
Read the Forbes featureA few ways in.
Choose a subject, or browse the whole collection.
12 collected stories below, plus the featured Forbes profile above. Bars show each subject’s share of the collection.
Good Peeps joins the Inc. 5000 at No. 467
Named among the fastest-growing private companies in the U.S.
Read the storyThe big-picture people
Good Peeps on Inc.’s list of 26 insiders helping startup consumer brands grow.
Read the storyFrom DTC to retail shelf: Oats Overnight
The search strategy behind +124% digital sales and +116% digital units.
Explore the workExceptional growth for emerging CPG brands
How Good Peeps puts loyalty, measurement, and retail media to work.
Explore the work$1b worth of retail secrets
A conversation about the origin story, consumer brands, and the digital shelf.
Listen to the episodeHow Good Peeps helps CPG brands win
A closer look at the agency’s approach and its work with Black Rifle Coffee.
Explore the workShray Joshi @ Good Peeps
Retail media, influencer partnerships, and connecting the channels.
Listen to the episodeThe multi-hyphenate of CPG
A conversation about raising money, building businesses, and life.
Listen to the episodeTwo minutes with Shray Joshi
The beginnings, the creative influences, and the person behind Good Peeps.
Read the storyScaling online and on-shelf
Personal stories, building brands, and ideas that never quite made it to launch.
Listen to the episodeWest Coast 40 Under 40
Recognized while leading digital and growth at Health-Ade.
Read the storyInside growth and retention at Health-Ade
From biochemistry to digital marketing—and what makes a food brand connect.
Read the interview