Get inside the brand.
The product, the people, the ambition. Start with what makes it matter.
The personal corner of Shray JoshiMade of many chapters. Based in L.A.
A life in
good company.
I’m Shray Joshi. Biochemist turned brand builder. Founder, operator, and a big believer in the people behind the products.
Meet the companies ↘Find your way around.
Pick a chapter. There’s plenty to explore.
THE SHORT STORYA few turns.
A few turns.
One through line.
I came to consumer brands through nutrition and biochemistry. What started as a personal health journey became a career building, advising, and backing the brands in everyday life.
Food became personal.
A health journey changed how I thought about food—and what I wanted to do with my life.
Learning inside brands.
Cha Cha Matcha, SIMULATE, and Health-Ade became my education in building consumer brands.
Building Good Peeps.
In 2022, I brought those lessons together to help brands grow online and on the shelf.
THE COMPANY I KEEPBuilding. Advising. Backing.
Good brands.
Great people.
The companies I’ve built, worked inside,
advised, and invested in along the way.
46 companies · many chapters
Good Peeps
Founder & CEO
Mar 2022 – Present
Selva Ventures
Operating Partner
Jun 2026 – Present
Grüns
Advisor
Jan 2024 – Present
Oats Overnight
Investor
2025 – Present
First Light Foods
Board Advisor
May 2024 – Present
Beekeeper's Naturals
Investor
2025 – Present
The Coconut Cult
Investor
2026 – Present
Sauz
Advisor
Sep 2024 – Present
Yough!
Investor
Jul 2026 – Present
Feastables
Investor
2022 – Present
Arrae
Retail Advisor
2025 – Present
FoodNerd
Advisor
2025 – Present
good girl snacks
Investor
2026 – Present
Halfday Iced Tea
Investor
2025 – Present
Realm
Investor
2024 – Present
Chamberlain Coffee
Investor
2022 – Present
FLY BY JING
Advisor
2020 – Present
Sanzo
Investor & Advisor
2021 – Present
Mela
Advisor and Investor
Jul 2024 – Present
Feel Goods
Advisor & Investor
2022 – Present
Kolkata Chai Co.
Investor
2022 – Present
Flying Embers
Advisor
2023 – Present
Italic
Investor & Advisor
2020 – Present
Into The Multiverse
Investor
2023 – PresentSuperMush
Obvi
Investor
Jul 2022 – Present
Kanpai Foods
Early Investor
Publicly announced in 2024
Perfy
Investor
Featured investor · 2025 filing
Aisle
Advisor
2025 – Present
Postscript
Advisor
2022 – Present
Okendo
Investor
2022 – Present
Stay Ai
Advisor
2022 – Present
PostPilot
Advisor and Investor
2022 – Present
Adgile Media Group
Advisor & Investor
2022 – Present
Motion (Creative Analytics)
Investor
2022 – Present
Novel
Investor
2022 – Present
Disco
Investor
2021 – Present
JRNYS Wellness
Chief Marketing Officer
Nov 2024 – Nov 2025
Applied Nutrition plc
USA Chief Marketing Officer
2024 – 2025 · Part-time
WILDE CHIPS
Head of Marketing
Mar 2023 – Dec 2024 · Part-time
Fracture
Chief Marketing Officer
Aug 2023 – Apr 2024 · Part-time
Nomadica
Chief Marketing Officer
Nov 2021 – Oct 2023 · Part-time
Chomps
Marketing and Digital Strategy
Jun 2022 – Jul 2023
Kaged
Vice President Marketing
Feb 2022 – May 2023
Health-Ade
Head Of Digital and Growth
Jul 2021 – Mar 2022Head of Growth · Jul 2020 – Jun 2021
SIMULATE
Interim Head of Growth
Apr 2020 – Jun 2020
Cha Cha Matcha
Marketing Manager
May 2019 – Apr 2020No companies match. Try another name or filter.
Current roles and earlier chapters, including the experience shared from my LinkedIn profile. Explore agency partnerships in the Good Peeps chapter.
A FEW PROUD MOMENTSIn good company. In good publications.
Making a little
noise.
A few milestones for me and the team—and the stories behind them.
All press & conversations ↗THE COMPANY I BUILTGood people. Good work. Good times.
From “never heard of it”
to “always in my cart.”
Great products deserve to get found. Good Peeps brings brand thinking, retail media, and digital growth together to help that happen.
Built by people who’ve worked inside brands, for founders who want more than another agency.
Get to know Good Peeps ↗Follow the shopper.
Connect discovery, digital commerce, and the retail shelf.
Make the work count.
Creative thinking, performance media, and measurement working together.
A FEW BRANDS ALONGSIDE US
+124%OATS OVERNIGHT × WALMART CONNECT
Read the case study ↗
Digital sales growth. A real example of the work.
Feb. 2025–Jan. 2026 vs. prior year. Walmart first-party data.MORE WAYS TO BUILDGood founders.
Good founders.
Shared ambition.
Sometimes it’s building the team. Sometimes it’s a conversation, a connection, or backing an idea early.
At Selva Ventures, I work with consumer founders on growth, retail media, and digital commerce.
Meet the Selva team ↗In the corner
of what’s next.
I also advise and invest in consumer brands and the technology helping them grow.
Tell me what you’re building ↗